Wk 7 EOC: The Pitch

Imagine you're in Chicago, in the dead of winter of 1930. The Prohibition has been in effect for a decade now. It's the weekend and you want to go out and have fun with your friends. One of you has an idea of going to an underground speakeasy. It's risky but you all agree on going. Once you get there, you know it was a good decision. The air is thick with smoke and the music is swinging. People are dining, drinking, smoking and dancing, everything that leads to a good time. You know the risks of the Feds showing up and taking down the operation, but for now, all you want to do is have a good time.

  This is the theme of my pop-up restaurant here in Las Vegas, Nevada. A 1930's speakeasy restaurant. It will be called, Blue Velvet and will be located in Downtown Las Vegas at Freemont. The address is 321 S. Casino Center, Las Vegas, NV 89101, listing at 2.50 per SF at 1,200 SF. This is the perfect location for this pop-up restaurant because its downtown in the historic part of Las Vegas.  "Sales pitch... the best performers are patient and wait until they understand the customer’s needs before presenting their operation’s features and benefits" (140). We will be open Friday night through Sunday night, as if we were a real speakeasy; from 5 pm to 2 am. During these hours, we will be serving dinner and appetizers for later on in the evening. The waiting staff will be dressed in the 1930's attire. For the men: black suits with a bow tie, and for the women: dresses and flapper attire. It will be as fine dining as the Depression can permit, serving: European hors d'ouerves such as scalloped oysters, lima beans in tomato sauce with crisp bacon, roast beef, Yorkshire pudding, rotisserie, and liver pâte. These are just a few ideas that could be served during dinner. As for the alcohol aspect, we will be serving liquor on a lower level. The motto will be, "Make your “wet” dreams come true." As for advertising, we will hand out pamphlets, and put our radio and TV ads. Since this is a popup restaurant, we will only be open for three months and possibly open somewhere else, just like a real speakeasy, where they must disappear within a short times notice. "A mission statement, is a written reminder to employees about the purpose and goals of a company, to develop their service standard expectations. Managers also consider their own expectations" (276).

This is my creative content, in which I created an advertising billboard for the Pop-Up restaurant.