Promotion plays a big part in the success of any business out there. Without it, people possibly won't know that you exist. It is the means of getting your business out there and "promoting" yourself. "Promotional activities can take place outside or inside establishments. A radio advertisement is an external promotional activity because it is a message sent to guests outside the establishment. A physical menu is a communication tool most often used to send a message to guests already inside the operation.
Today, other key marketing tools include email, the Internet, social media, telephone, and direct mail. In all cases promotional activities are designed to send a message, but they are also intended to develop a long-term relationship between an establishment and its customers" (27). As said in the quote, there are many different forms of social media and means of advertising your establishment. For Blue Velvet, we will advertise with billboards and pamphlets. As for social media, it will be a great idea to connect on Snap Chat, Instagram and Facebook. This way we can be tagged in their post or stories and subtly advertise for us.
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