Price

The price is another important aspect in any business establishment. If everything is too expensive for the experience you offer, man people won't perceive it as a good value. "Value is the difference between what customers get when they buy a product or service and what they pay to get it. All customers desire good value. But good value is not the same as low price. In fact, when products or services are sold at prices so low it is not possible to deliver good quality, it is usually not possible to deliver good value" (6). For my pop-up it'll be free of charge to enter but like any restaurant there would be a cost for food and drinks. Our prices will be worth the experience of a true speakeasy. It may be a little on the higher end, but there aren't many speakeasy themed restaurants in town. After all, they are paying for an experience, if they wanted European food they could go to any restaurant on the strip, but they come to receive that experience.