Wk 3 EOC:Psychographic Stadium Food

This is an interesting topic because it is what helps restaurants with their business. Now for stadiums, its a little different because they will only receive customers when there is an event going on but at the same time, they will receive so much business because the customers can't go anywhere else for food and drinks. Now this is where they can get creative and offer different foods that aren't so normal. "For example, a manager knows that a new beverage product is becoming increasingly popular with a specific population segment. This manager also recognizes that this population segment includes many individuals in his or her target market. In this case, adding the new beverage item to the operation’s menu, and promoting the fact that it has been added, may influence customers’ buying behavior" (75). This is a perfect example because stadiums are built for games, men like sport games, and men like to drink when watching these sports. Therefore, the restaurants and bars are already ahead of the game with offering different drinks and specials. "In the restaurant and foodservice industry, customers may have a need to satisfy their hunger, but just as likely, they may have a want to join their friends at an establishment, whether they are hungry or not" (77). Now people always eat when in a stadium so restaurants will also provide that service to them, just like the quote says, whether they are hungry or not. It's like the domino effect, one sees another drink and eat and suddenly they are thirsty and hungry, and this will continue whether its a want or a need. "Consumers in their 20s and 30s are more easily attracted to high-energy establishments that may be loud, busy, and crowded with others like themselves"(82). With that being said, stadium foods should be crazy and creative. One famous idea is to name foods after the city's team name. An even a better idea is to run a special during the game only and name weird foods after the opposing team to, "demean" them a little. Many hardcore fans will definitely have a blast with that.