This will then lead us to our objectives for this pop up restaurant in Las Vegas, NV. "Identifiable objectives contained in a marketing plan may include the number of customers the operation seeks to attract, its total revenue goals, and measures of the average amount spent by guests during each visit." (13). As a new themed restaurant in the city, we plan on attracting the younger millennial and Gen X customers. Since, they are the younger generation, they must have heard it from their parents or grandparents what it was like to live in that era. Our objective is to deliver the experience they've only heard in stories.
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