Implementation Evaluation Control

The final step in any start up for a business is, figuring our how you will  execute all of your ideas to create something spectacular. "Control consists of measuring “what is” and comparing it with “what ought to be” and then addressing the planning, organizing, directing, or training needed to meet established goals and standards" (236). Everything may sound great in your head but it is needed to share your ideas with potential investors, friends and family members. With their feedback, you can adjust plans and information accordingly. "Finally, a well-developed marketing plan summarizes and addresses the marketing objectives established for a business. An effective marketing plan should be used extensively. Prior to implementation, it should be shared with those directly affected. Also, it should be modified as needed if the market environment changes in ways that directly affect the plan" (16). Once everything is set, implementing the marketing plan is simple. Get your investors, lenders, business partners together and start your business. Once all of the research, information gathering and financial paperwork is over, the fun will then begin.