Wednesday, November 23, 2016

Wk 8 EOC: 3 quotes from Final Project


"Promotion is the means used to communicate to customers. In this book you will learn about several promotional tools managers use to ensure their customers receive, understand, and remember the messages sent to them. These tools include advertising, personal selling, and on-site merchandizing as well as product promotions, publicity, and public relations" (27).

"Sales pitch... the best performers are patient and wait until they understand the customer’s needs before presenting their operation’s features and benefits" (140).


"A mission statement, is a written reminder to employees about the purpose and goals of a company, to develop their service standard expectations. Managers also consider their own expectations" (276).

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