tag:blogger.com,1999:blog-83105689443428827772024-03-13T02:01:08.383-07:00Hospitality Marketing for CMVianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-8310568944342882777.post-42604425457170394942016-12-07T15:59:00.000-08:002016-12-14T00:48:52.025-08:00Wk 10 EOC: Top Restaurant in Vegas<h2 class="title" eid="14438" o="11027" style="color: #333333; max-width: 100%;">
<b eid="14439" o="11027" style="max-width: 100%;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">WHAT RESTAURANT AND FOODSERVICE CUSTOMERS SEEK</span></b></h2>
<div eid="14440" o="11073" style="color: #333333; max-width: 100%;">
<span style="font-family: Arial, Helvetica, sans-serif;">Restaurant and foodservice customers buy products, service, and an overall dining experience. To provide excellent service, managers must understand the elements all customers seek when they make restaurant and foodservice purchases:</span></div>
<ul eid="14441" o="11306" style="color: #333333; list-style: none; margin-left: 20px; max-width: 100%; padding-bottom: 10px; padding-top: 10px;">
<li eid="14442" o="11306" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"><span class="label" eid="14443" o="11306" style="max-width: 100%; padding-right: 20px;"><span class="tc" eid="14444" o="11306" style="color: #2d649d; max-width: 100%;">•</span> </span><span class="item" eid="14445" o="11307" style="max-width: 100%;">Quality products<br />-"</span></span>Ingredients are fresh, including fresh fruit and even flowers, and you really taste a good balance of all the ingredients listed in every drink."</span></li>
<li eid="14442" o="11306" style="max-width: 100%; padding-left: 10px;"><span class="item" eid="14445" o="11307" style="font-family: Arial, Helvetica, sans-serif; max-width: 100%;"><br /></span></li>
<li eid="14446" o="11323" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span class="label" eid="14447" o="11323" style="max-width: 100%; padding-right: 20px;"><span class="tc" eid="14448" o="11323" style="color: #2d649d; max-width: 100%;">•</span> </span><span class="item" eid="14449" o="11324" style="max-width: 100%;">Quality service</span></span></li>
<li eid="14446" o="11323" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;">-"Amazing service, great quality cocktails and the bartenders are very careful with how they make your drink. Great first time experience, will definitely be back for more drinks. The DJ is definitely on point."</span></li>
<li eid="14446" o="11323" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></li>
<li eid="14450" o="11339" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span class="label" eid="14451" o="11339" style="max-width: 100%; padding-right: 20px;"><span class="tc" eid="14452" o="11339" style="color: #2d649d; max-width: 100%;">•</span> </span>Cleanliness</span></li>
<li eid="14450" o="11339" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;">-"</span>Great cocktail bar in Clear Lake area. Very nice upscale atmosphere."</span></li>
<li eid="14450" o="11339" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></li>
<li eid="14454" o="11351" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span class="label" eid="14455" o="11351" style="max-width: 100%; padding-right: 20px;"><span class="tc" eid="14456" o="11351" style="color: #2d649d; max-width: 100%;">•</span> </span><span class="item" eid="14457" o="11352" style="max-width: 100%;">Value</span></span></li>
<li eid="14454" o="11351" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;">-"</span>I definitely recommend coming during happy hour to take advantage of their amazing drink specials."</span></li>
<li eid="14454" o="11351" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></li>
<li eid="14458" o="11357" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span class="label" eid="14459" o="11357" style="max-width: 100%; padding-right: 20px;"><span class="tc" eid="14460" o="11357" style="color: #2d649d; max-width: 100%;">•</span> </span><span class="item" eid="14461" o="11358" style="max-width: 100%;">Total experience</span></span></li>
<li eid="14458" o="11357" style="max-width: 100%; padding-left: 10px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span class="item" eid="14461" o="11358" style="max-width: 100%;">-"</span>Wow! This place is absolutely awesome.. Never knew cocktails could taste this good! Only been open since April 2016. Owner and Bar Tenders are super friendly and awesome... <span style="background-color: white;">Great date night with the wife! </span><span style="background-color: white;">Jon Taffer is not needed here #NoBarRescueNeeded</span></span></li>
</ul>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-44656559098908711682016-11-30T16:08:00.000-08:002016-12-14T01:03:58.598-08:00Wk 9 EOC: Why Tipping is Wrong<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I think tipping should be banned because it not only dictates what the guest thinks of you and your service but it could also be seen as demeaning. Danny Meyer is one restaurateur who has started to ban this in all of his restaurants. It also creates a pay difference between the FOH employees and the BOH. Everyone works together to serve the guest, so why does one part get a tip and not the other? To fix the pay gap, the minimum wage could be changed to receiving what the employee deserves for his or her work. That way, any one person who aspires to make a good living would have to work for it, and not slack off and think that they still deserve the minimum wage.<span style="color: #990000;"> "</span><span style="color: #990000;"><span style="font-size: 16px;">The quality of cusotmer service </span><span style="font-size: 16px;">strongly impacts a customer'</span><span style="font-size: 16px;">s overall dining experience. High-quality customer service l</span><span style="font-size: 16px;">eads to customer s</span><span style="font-size: 16px;">atisfaction and a good dining experience" (251).</span></span><span style="color: #333333; font-size: 16px;"> </span>This would definitely create more business for the company and possibly create more jobs because people know what they are capable of doing. Yet, others believe that tipping is what drives people to do their best. <span style="color: #990000;">"Overall, customers will reward service staff for an enjoyable experience by giving compliments or tips. If the service staff is being tipped generously, then chances are the customers are enjoying themselves" (68).</span> That shouldn't be the reason why the staff should work properly, they should do their job because its what is required of them and because its the right thing to do. <span style="color: #990000;">"</span><span style="color: #990000;"><span style="font-size: 16px;">All customers seek customer-centric service r</span><span style="font-size: 16px;">egardless of the segment of the restaurant and foodservice industry in which they are making a purchase; all customers want their own needs met. When their needs are met, customers’ views of an operation’s service le</span><span style="font-size: 16px;">vels will be positive" (250).</span></span></span></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-65361199529994546522016-11-23T15:38:00.004-08:002016-11-30T10:22:47.720-08:00Wk 8 EOC: 3 quotes from Final Project<span style="font-family: inherit;"><br /><span style="background-color: white; color: #990000;"><span class="vst-search-term" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; max-width: 100%;">"Promotion</span> is the means used to communicate to customers. In this book you will learn about several promotional tools managers use to ensure their customers receive, understand, and remember the messages sent to them. These tools include advertising, personal selling, and on-site merchandizing as well as product promotions, publicity, and public relations" (27).</span><span style="background-color: white; color: #990000;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></span><br />
<span style="font-family: inherit;"><span style="background-color: white; color: #990000;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">"Sales pitch... the best performers are patient and wait until they understand the customer’s needs before presenting their operation’s features and benefits" (140).</span></span><span style="background-color: white; color: #990000;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span><span style="background-color: white;"><span style="color: #990000; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></span><br />
<span style="font-family: inherit;"><span style="background-color: white;"><span style="color: #990000; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">"A mission statement, is a written reminder to employees about the purpose and goals of a company, to develop their service standard expectations. Managers also consider their own expectations" (276).</span></span></span><br />
<span style="background-color: white; color: #990000; font-family: "arial" , "helvetica" , sans-serif;"></span>Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-74975191418711036982016-11-22T16:50:00.001-08:002016-12-14T14:01:15.468-08:00Wk 7 EOC: The Pitch<div>
<div style="text-align: justify;">
<span style="font-size: 13.5pt;">Imagine
you're in Chicago, in the dead of winter of 1930. The Prohibition has been in
effect for a decade now. It's the weekend and you want to go out and have fun
with your friends. One of you has</span><span class="apple-converted-space" style="font-size: 13.5pt;"> </span><span style="font-size: 13.5pt;">an
idea of going to an underground speakeasy. It's risky but you all agree on
going. Once you get there, you know it was a good decision. The air is thick
with smoke and the music is swinging. People are dining, drinking, smoking and
dancing, everything that leads to a good time. You know the risks of the Feds
showing up and taking down the operation, but for now, all you want to do is
have a good time.</span></div>
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<div>
<div style="margin: 0in 0in 0.0001pt; text-align: justify;">
<span style="font-size: 13.5pt;"> This is the
theme of my pop-up restaurant here in Las Vegas, Nevada. A 1930's speakeasy
restaurant. It will be called,<span class="apple-converted-space"> </span><i>Blue
Velvet</i><span class="apple-converted-space"> </span>and will be located in
Downtown Las Vegas at Freemont. The address is <span style="background: white;">321 S. Casino Center, Las Vegas, NV 89101, listing at 2.50 per SF at
1,200 SF. This is the perfect location for this pop-up restaurant because its
downtown in the historic part of Las Vegas. </span></span><span style="color: #990000; font-size: 13.5pt;">"Sales pitch... the best performers
are patient and wait until they understand the customer’s needs before
presenting their operation’s features and benefits" (140).</span><span style="background: white; font-size: 13.5pt;"> We will be open Friday
night through Sunday night, as if we were a real speakeasy; from 5 pm to 2 am.
During these hours, we will be serving dinner and appetizers for later on in
the evening. The waiting staff will be dressed in the 1930's attire. For the
men: black suits with a bow tie, and for the women: dresses and flapper attire.
It will be as fine dining as the Depression can permit, serving: European hors
d'ouerves such as scalloped oysters, lima beans in tomato sauce with crisp bacon,
roast beef, Yorkshire pudding, rotisserie, and liver pâte. These are just a
few ideas that could be served during dinner. As for the alcohol aspect, we
will be serving liquor on a lower level. The motto will be, "Make your “wet”
dreams come true." As for advertising, we will hand out pamphlets, and put
our radio and TV ads. Since this is a popup restaurant, we will only be open
for three months and possibly open somewhere else, just like a real speakeasy,
where they must disappear within a short times notice. </span><span style="color: #990000; font-size: 13.5pt;">"A mission statement, is a
written reminder to employees about the purpose and goals of a company, to
develop their service standard expectations. Managers also consider their own
expectations" (276).</span><br />
<span style="color: #990000; font-size: 13.5pt;"><br /></span>
This is my creative content, in which I created an advertising billboard for the Pop-Up restaurant.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjI4UBCv4mWTAJW53Igwogg4NU755waeHu6NeZ9TLDzhOjH9lf6-FdHLVJzFoq00KH7mTSIZ5yuURzOwJN5Xgjm5ToBLQud4CWxoTUHyMR5L2ZsbF0ta0K0cF7pesP0RtUKmu5G-nlXXw-2/s1600/Screen+Shot+2016-12-14+at+1.55.08+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjI4UBCv4mWTAJW53Igwogg4NU755waeHu6NeZ9TLDzhOjH9lf6-FdHLVJzFoq00KH7mTSIZ5yuURzOwJN5Xgjm5ToBLQud4CWxoTUHyMR5L2ZsbF0ta0K0cF7pesP0RtUKmu5G-nlXXw-2/s640/Screen+Shot+2016-12-14+at+1.55.08+PM.png" width="640" /></a></div>
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Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-77582761632366240312016-11-22T15:41:00.002-08:002016-12-14T11:42:35.034-08:00Implementation Evaluation Control<div style="text-align: justify;">
<span style="line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;">The final step in any start up for a business is, figuring our how you will execute all of your ideas to create something spectacular. </span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">"Control consists of measuring “what is” and comparing it with
“what ought to be” and then addressing the planning, organizing, directing, or
training needed to meet established goals and standards" (236).</span><span style="font-family: Arial, Helvetica, sans-serif;"> Everything may sound great in your head but it is needed to share your ideas with potential investors, friends and family members. With their feedback, you can adjust plans and information accordingly. </span></span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">"Finally, a well-developed marketing</span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"> </span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">plan summarizes and addresses the marketing objectives established for a business. An effective marketing plan should be used extensively. Prior to implementation</span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">, it should be shared with those directly affected. Also, it should be modified as needed if the market environment changes in ways that directly affect the plan" (16).</span><span style="font-family: Arial, Helvetica, sans-serif;"> Once everything is set, implementing the marketing plan is simple. Get your investors, lenders, business partners together and start your business. Once all of the research, information gathering and financial paperwork is over, the fun will then begin.</span></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-78788734473834974742016-11-22T15:40:00.006-08:002016-12-14T11:29:15.529-08:00Price<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The price is another important aspect in any business establishment. If everything is too expensive for the experience you offer, man people won't perceive it as a good value. <span style="color: #990000;">"Value is the difference between what customers get when they buy a
product or service and what they pay to get it. All customers desire good
value. But good value is <i>not</i> the same as low price. In
fact, when products or services are sold at prices so low it is not possible to
deliver good quality, it is usually not possible to deliver good value"
(6).</span> For my pop-up it'll be free of charge to enter but like any restaurant there would be a cost for food and drinks. Our prices will be worth the experience of a true speakeasy. It may be a little on the higher end, but there aren't many speakeasy themed restaurants in town. After all, they are paying for an experience, if they wanted European food they could go to any restaurant on the strip, but they come to receive that experience.</span></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-2197769751474360022016-11-22T15:40:00.003-08:002016-12-14T11:16:23.918-08:00Distribution<div style="margin: 0in 0in 0.0001pt; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #990000;">"Depending
on the portion size of the sample, the product, and its distribution samples
may be costly or provide a poor return on investment" (161).</span> Distribution of our products is how we deliver our service, drinks and food to our guests; this aspect may not seem so important but it is. It can affect the way customers feel and think about our establishment. We must distribute the same type of products and service to each and every one of our guests. This way they all receive the same service and will likely come back to dine with us.</span><o:p></o:p></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-85343294203000570092016-11-22T15:40:00.000-08:002016-12-14T10:57:38.033-08:00Promotion<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Promotion plays a big part in the success of any business out there. Without it, people possibly won't know that you exist. It is the means of getting your business out there and "promoting" yourself. <span style="color: #990000;">"Promotional activities can take place outside or inside establishments. A radio advertisement is an external promotional activity because it is a message sent to guests outside the establishment. A physical menu is a communication tool most often used to send a message to guests already inside the operation.</span></span></div>
<div eid="3286" o="17572" style="max-width: 100%; text-align: justify;">
<span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">Today, other key marketing tools include email, the Internet, social media, telephone, and direct mail. In all cases promotional activities are designed to send a message, but they are also intended to develop a long-term relationship between an establishment and its customers" (27).</span><span style="font-family: Arial, Helvetica, sans-serif;"> As said in the quote, there are many different forms of social media and means of advertising your establishment. For <i>Blue Velvet,</i> we will advertise with billboards and pamphlets. As for social media, it will be a great idea to connect on Snap Chat, Instagram and Facebook. This way we can be tagged in their post or stories and subtly advertise for us. </span></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-56305834940171242942016-11-22T15:39:00.006-08:002016-12-14T02:15:19.178-08:00Product<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">As for our products, we will be serving liquor and food. The drink will consist of a variety of drinks mostly old-fashioned but will include some new drinks. The quality and value of our products is very important to use because that is the sole reason of the pop up restaurant. </span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">"Value is the difference between what customers get
when they buy a product or service and what they pay to get it. All
customers desire good value. But good value is not the same as low price. In
fact, when products or services are sold at prices so low it is not possible to
deliver good quality, it is usually not possible to deliver good value"
(6).</span><span style="font-family: Arial, Helvetica, sans-serif;"> Without our products it would only be a museum per say, historical but no alcohol included.</span></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-84526598606246963382016-11-22T15:39:00.003-08:002016-12-14T02:05:00.483-08:00Target Market Strategy<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: Arial, Helvetica, sans-serif;">As mentioned above, one of our objectives is to reach the younger generations. </span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">"Remember
that for each marketing strategy designed to achieve an operation’s marketing
objectives, one or more accompanying tactics should be clearly specified"
(119).</span><span style="font-family: Arial, Helvetica, sans-serif;"> We intend to go on the social media sites and "connect" with them, some of which include, Snap Chat</span><span style="font-family: Arial, Helvetica, sans-serif;">© </span><span style="font-family: Arial, Helvetica, sans-serif;">and Instagram©. This way we would stay connected and are more easily able to share our content. </span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<o:p></o:p></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-11895523640538435202016-11-22T15:39:00.000-08:002016-12-14T01:50:27.615-08:00Situation or SWOT Analysis<div style="margin: 0in 0in 0.0001pt; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The next step is to analyze how the establishment is doing. This will tell us if our target market is reacting the we we'd like or how our employees are coping. We would then adjust accordingly. </span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">"SWOT
analysis considers the proposed establishment’s strengths, weaknesses,
opportunities, and threats from the viewpoints of the owners, managers,
employees, and customers" (104).</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><o:p></o:p></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-78765424584972226812016-11-22T15:38:00.005-08:002016-12-14T01:44:57.599-08:00Objectives<div eid="2482" o="25005" style="max-width: 100%; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">This will then lead us to our objectives for this pop up restaurant in Las Vegas, NV. </span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">"Identifiable objectives contained in a marketing plan may include the number of customers the operation seeks to attract, its total revenue goals, and measures of the average amount spent by guests during each visit.</span><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;">" (13).</span><span style="font-family: Arial, Helvetica, sans-serif;"> As a new themed restaurant in the city, we plan on attracting the younger millennial and Gen X customers. Since, they are the younger generation, they must have heard it from their parents or grandparents what it was like to live in that era. Our objective is to deliver the experience they've only heard in stories. </span></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-32280488881222239732016-11-22T15:38:00.002-08:002016-12-14T01:36:31.538-08:00Business Mission Statement<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Every business has a mission statement and this is what catches everyone's attention from the other competition. </span><span style="background-color: white; color: #990000; font-family: "arial" , "helvetica" , sans-serif;">"A mission statement, is a written reminder to employees about the purpose and goals of a company, to develop their service standard expectations. Managers also consider their own expectations" (276). </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Our mission statement is,"Taking a trip back to the 1930's to experience the Prohibition and all of it's secrets as we deliver a fine dining experience."</span></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-18702025723702123492016-11-09T15:49:00.005-08:002016-11-16T15:15:39.987-08:00Wk 6 EOC: Setting Menu Prices<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;">When selecting a restaurant to dine at has many factors to consider. Such as, what type of food do they offer, what is the price range, how is the ambience, how far is the drive? These are all factors that one considers when trying to figure out where to eat. Needles to say, many of us have asked ourselves these questions, therefore they are quite important. Even having a prior experience will influence our decisions, whether it be good or bad. Often times, many families go out to eat because they don't have time to prepare something themselves, so they go where the prices are fair and where they know their experience will be good. In this case this is a need from the family. <span style="color: #990000;">"</span></span><span style="color: #990000;">A potential customer with a recognized need or want may seek additional information. The amount of information a potential buyer seeks may vary depending on the situation. A spur of the moment decision to buy a dessert<br />after a meal may require only a quick look at the menu options. Determining where to celebrate a 25th wedding anniversary, however, may call for a good deal of research into appropriate alternatives" (77).</span></span></div>
<span class="vbk-epub-pagebreak" data-previous="77" epub:type="pagebreak" style="float: right; font-size: 0.5rem; line-height: 1rem; margin-right: -2rem; margin-top: -1rem; max-width: 100%; overflow: hidden; text-align: right; width: 2rem;" title="78"></span><span style="background-color: white; font-family: "arial"; font-size: 13px;"><br /></span>
<span style="background-color: white; font-family: "arial"; font-size: 13px;"><br /></span>
<span style="background-color: white; font-family: "arial"; font-size: 13px;"><br /></span>
<span style="background-color: white; font-family: "arial"; font-size: 13px;">a. How does price influence your choice of restaurant? </span><br />
<span style="background-color: white; font-family: "arial"; font-size: 13px;">b. Do you think selling price influences most guests’ decision making in a similar way? Why or why not? </span><br />
<span style="background-color: white; font-family: "arial"; font-size: 13px;">c. What advantages could managers gain by advertising low selling prices as a way to attract customers?</span><br />
<span style="background-color: white; font-family: "arial"; font-size: 13px;">d. What disadvantages could result when managers advertise low selling prices as a way to attract customers?</span>Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-77719344049784490622016-11-02T11:59:00.002-07:002016-11-16T15:28:42.862-08:00Wk 3 EOC:Psychographic Stadium Food<span style="font-family: Times, Times New Roman, serif;">This is an interesting topic because it is what helps restaurants with their business. Now for stadiums, its a little different because they will only receive customers when there is an event going on but at the same time, they will receive so much business because the customers can't go anywhere else for food and drinks. Now this is where they can get creative and offer different foods that aren't so normal. "<span style="font-family: "Droid Serif", Georgia, serif; font-size: 16px;"><span style="color: #990000;">For example, a manager knows that a new beverage product is becoming increasingly popular with a specific population segment. This manager also recognizes that this population segment includes many individuals in his or her target market. In this case, adding the new beverage item to the operation’s menu, and promoting the fact that it has been added, may influence customers’ buying behavior" (75).</span> This is a perfect example because stadiums are built for games, men like sport games, and men like to drink when watching these sports. Therefore, the restaurants and bars are already ahead of the game with offering different drinks and specials. </span><span style="font-family: "Droid Serif", Georgia, serif; font-size: 16px;"><span style="color: #990000;">"In the restaurant and foodservice industry, customers may have a need to satisfy their hunger, but just as likely, they may have a want to join their friends at an establishment, whether they are hungry or not" (77).</span> Now people always eat when in a stadium so restaurants will also provide that service to them, just like the quote says, whether they are hungry or not. It's like the domino effect, one sees another drink and eat and suddenly they are thirsty and hungry, and this will continue whether its a want or a need. <span style="color: #990000;">"</span></span><span style="color: #990000; font-family: "Droid Serif", Georgia, serif; font-size: 16px;">Consumers in their 20s and 30s are more easily attracted to high-energy establishments that may be loud, busy, and crowded with others like themselves"(82).</span><span style="font-family: Droid Serif, Georgia, serif;"> With that being said, stadium foods should be crazy and creative. One famous idea is to name foods after the city's team name. An even a better idea is to run a special during the game only and name weird foods after the opposing team to, "demean" them a little. Many hardcore fans will definitely have a blast with that.</span></span>Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-52503536654197838152016-11-02T11:42:00.000-07:002016-11-16T15:25:09.323-08:00Wk 2 EOC: Themed Restaurants<span style="font-family: Times, Times New Roman, serif;">There are many themed restaurants out there that are gutsy. Many of them don't make it because they didn't know the target market so well. In order for a new restaurant to be successful, these are the things that they have to learn about first. Who lives in that area, what they like and how are their spending habits. "<span style="background-color: white;"><span style="color: #990000;">The process of selecting a target market can be thought of as a series of decisions that focus on markets with the most potential." </span>Now many restaurant do succeed because they have done their homework and know exactly what the people want. Such as Pitch Black restaurant where you eat with your sense of smell and taste, rather than with your eyes like normal. These kind of restaurants are quite popular especially after some of them debuting in movies such as "When in Rome." Another aspect that will help with success is knowing what they're spending habits are like, do they want a normal themed restaurant where the prices are fairly low, or a themed restaurant where the prices are much higher than normal.<span style="color: #990000;"> "T</span></span><span style="color: #990000; font-family: "Droid Serif", Georgia, serif;">he data that managers use to help form their plans must be accurate and up to date. Marketing information is simply the data, often in the form of facts or figures, used for making marketing-related decisions. Good information helps managers make strategic decisions that are wise. Decisions based on poor or incomplete data can cause a marketing plan—and an operation—to fail</span><span style="background-color: white;"><span style="color: #990000;">." </span>This can be the make it or break it point for any business. The other factor that greatly helps too is the economy. <span style="color: #990000;">"The economic environment consists of those factors that directly affect the purchasing power and the spending habits of those in the target market."</span></span></span>Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-78961543318007107352016-10-05T15:55:00.003-07:002016-11-16T15:23:24.026-08:00Wk 1 EOC: Great Customer Service<!--[if gte mso 9]><xml>
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I once had dinner at Giada’s
restaurant at the Cromwell in downtown Las Vegas. Chef Giada is a famous,
female chef, who specializes in Italian food. My classmate Isabel had just graduated
from The Art Institute of Las Vegas so we decided to celebrate. We made the
reservation for 8:30 p.m. on a Sunday night, we arrived at 8:15. At first it
looked like no one was waiting in the designated area so we got a little
excited. Once we had walked up to the front desk, the Hostess told us that the
reservations are running behind schedule. So we were then told to have a seat
and wait for our party to be called. So we had a seat and moments later another
party walked in and were told the same thing. Finally, around 8:50 our party
was called and the hostess led us to our table. The restaurant was spectacular and
it was quite busy as it should be on a Sunday night. Not a minute after we had
taken our seats, one of the waiters came up to us and welcomed us into the restaurant.
He then offered us a drink to start off with and handed us the menus.
Everything was done in a proper and timely manner which I am a huge fan of. We
got our appetizers promptly and then our entrees not long afterwards. The best
part of the night was that we were able to meet the Sous Chef and a tour of
the kitchen.<span style="mso-spacerun: yes;"> </span>Sous Chef Dante is actually
a graduate from The AI as well. <span style="color: #990000;">“Customers who receive better service are more
satisfied. They feel more appreciated, and like the higher-quality service they
receive. They also feel they are getting more for their money” (303).</span> This is
particularly true because this dining experience was amazing, but pricey. I
definitely got my money’s worth and I would absolutely dine there again. <o:p></o:p></div>
Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0tag:blogger.com,1999:blog-8310568944342882777.post-81740710342293192242016-10-05T15:17:00.004-07:002016-10-05T15:17:50.450-07:00Wk 1 EOC: My Voice
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
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<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
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<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
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<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Food is my passion and I am a Culinary Professional. For as
long as I can remember, I have always been in the kitchen helping my mother and
grandmother cook and prepare meals. Whenever I’m in the kitchen, it gives me a
sense of belonging and a peace of mind. I’ve always liked seeing the faces of
family members or those of friend’s whenever I present to them the dish I had
prepared. Being able to create something delicious from a handful of
ingredients is what drives my initiative. One day, I strive to run my own
restaurant. Exact dice cuts, the perfect consistency of a sauce, the colorful
array of vegetables, or the crispness of the roasted meat. This is everything I
look for when I prepare a dish. There should be a balance of sweet, salty,
smooth, crunchy, and spicy or sour depending on the plate you’d like. Many people think that cooking is an easy
task, let me correct them. Cooking is more than just throwing ingredients
together and calling it quits. It’s about figuring out which flavors play out
well, which textures compliment each other, and creating a visually appealing
arrangement. Cooking for me is a way of life.</div>
<div class="MsoNormal" style="text-align: justify;">
<o:p></o:p></div>
<!--EndFragment-->Vianca's Restaurant Bloghttp://www.blogger.com/profile/04609522528773154345noreply@blogger.com0